Commercial carpet suppliers, Joseph Hamilton & Seaton (JHS), has refurnished its website with the help of branding specialists ORB Creative.

The branding agency has been working with JHS for over 18 months, helping to drive and develop their brand communication, and has recently been appointed to create a new visual identity for the JHS website www.jhscarpets.com. As part of this, ORB has developed a more succinct content management system complete with a comprehensive search facility, to help improve search engine optimisation.

Robert Bloxham, Managing Director from ORB Creative said:
“We have developed a CMS that will help lighten the load on the JHS team and also provide a better customer experience online. The new site includes a number of features that make the online process easier for customers, including the ability to view and order samples online.

“Over the past 18 months, we have worked closely with JHS, the new website is an extension of this; we investigated the thought process, strategy and the way the site connected with its audiences to deliver a more relevant medium for customers.”

JHS Carpets is a Tamworth based company that offer a large range of carpets, carpet tiles and other specialist floor coverings to a range of clients including flooring contractors and architects. Their clients include BBC, Millennium Stadium, The Victoria and Albert Museum, Oxford University and the Australian High Commission, to name a few.

Paul Wiseman, Managing Director of JHS Carpets said:
“It is important that after 50 years of supplying commercial flooring to the UK, our visual identity remains fresh and current. We are continually expanding and diversifying our client base and this new website will provide an easier, more convenient way to access the JHS brand.

“We enjoy working with ORB Creative because they invested time and effort in finding out what exactly made up the JHS brand and developed the online strategy accordingly. The new site launched earlier this month and so far has received a fantastic response.”

For more information on ORB Creative’s approach to brand creation and development, visit www.orbcreative.com.