Branding
We have all heard the buzz words, but what is branding?
Well, it’s the way you present your target audience with your images and words; the signature that tells the world who you are. Think of three household names: Coca-Cola ‘The Real Thing’, Nike ‘Just Do it’ or even McDonald’s ‘I’m Loving it’. All instantly recognisable, so when you think of the names, you think of not just the slogan, but the brand itself. A strong brand can inspire loyalty, influence buying decisions and build instant credibility for a new product or service.
Now you may be thinking I’m not a global fast food chain, we sell photocopier spares to local businesses. The truth is, you are competing in your market and you have a target audience – the theory is the same at any scale.
ORB provide a wide range of marketing, graphic design and brand consultancy services for both print and online consumers.
Our branding expertise lies in 3 areas;
• Brand Creation
• Brand Revitalisation
• Brand Communications
As consultants, designers, copywriters and so on, we are naturally protective and proud of the work produced for and on behalf of our clients. So whether your brand could do with a makeover, doesn’t do you justice or you are still searching for an initial look, we can help. We work to a framework of tried and tested methods and treat each all of our customers as individuals, so rest assured your brand will be unique.
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 Velocity Motorsport |
 Oxford Journals |
