Safe For Work Movie Quotes
The Italian Job (1969)
Safe For Work Movie Quotes
Back to the Future (1985)
Safe For Work Movie Quotes
Snakes On A Plane (2006)
Safe For Work Movie Quotes
Die Hard (1988)
Safe for Work Movie Quotes
Terminator 2: Judgment Day (1991)
Smell like a man
These adverts for Old Spice are extremely clever, funny too! They almost make me want to use Old Spice. Almost.
ORB Creative gets a good REP
Branding specialists ORB Creative have been named as branding consultants for the Birmingham Repertory Theatre (The REP) to help sustain its identity throughout the construction of the new joint Library of Birmingham/REP development.
ORB Creative was chosen by the theatre following a four-way competitive pitch and will now undertake a full brand audit throughout July, ahead of the theatre’s autumn season. This will be the last season at its current building in Centenary Square before The REP moves offsite to deliver a two year programme of activity across Birmingham. As part of the review, ORB will assess the current brand communication strategy, helping to take it forward in time for the company’s temporary relocation in January 2011.
The REP’s brand will sit alongside the Library of Birmingham, helping to develop the Centenary Square location into an ‘internationally unique centre of culture and knowledge.’
Paul Reece, Head of Marketing and Communications at The REP, said:
“The REP is embarking on a very exciting journey over the next two years and we are all looking forward to the creative challenges that lie ahead. With us being without a resident ‘home’ for a substantial period of time, it is crucial that we are still communicating and connecting with our audiences and the wider community, and a great brand strategy is the way to do this.
“Throughout the major remodelling and refurbishing of the theatre location, we are producing and performing work in a variety of different venues in the city. For this reason, it is essential that we audit our current brand and ensure it supports us and our aspirations during our change of scenery. After seeing a number of specialist agencies, ORB’s approach was the most comprehensive and beneficial to us and we are really looking forward to working with their team.”
Robert Bloxham, Managing Director of ORB Creative said:
“We’re really excited to be working with such an important and established brand, particularly during this transformation period, which will bring major changes to the city’s cultural offering. Whilst the re-development brings together an exciting and complementary mix of cultural activity, it is important for The REP to retain its own clear identity, as well as ensure that the current brand can practically and sensibly works alongside the new Library of Birmingham.
“At ORB we aim to get to the nitty gritty of a brand; the thought process, strategy and the way it connects with its audiences. Throughout July we will be auditing the internal and external perceptions of The Rep, reporting back our findings and suggestions on how the brand should move forward”
This new business win comes as ORB Creative celebrates its six year anniversary. The REP joins the Jewellery Quarter-based agency’s client base, which already includes NHS West Midlands, Lantra – Skills Council, Children Hospices UK and Birmingham City Council, to name a few.
For more information on ORB Creative’s approach to brand creation and development, visit www.orbcreative.com
Yes, I know what a brand is…
Just had conversation about brands and what ‘one’ thinks of as a brand. I thought we were both talking about the same thing, but I slowly realised we were not. In fact, I think at the end we were actually poles apart.
Basically, this person thought that a brand was just about the logo and that the brand itself was just instructions on how you should or should not use the logo. True enough, the logo, if molested, would break a fundamental part of the brand; but it’s not the BRAND itself.
The logo is the the main point of recognition for any brand, company or product. Then there are the graphic elements, the colours, fonts and additional illustrations or photography. Then there is the tone of voice; is the brand friendly, business like, or just fun.
A brand should be iconic too. By that, I mean an icon is something that’s more than the sum of its parts. Think about the painting “Mona Lisa’. It’s actually a bad painting of an un-important person in history. I mean, have you ever looked at the landscape in the background, it’s higher on the right than the left. Even the smile is just something we have put on it to make it mysterious. Yet, this painting has become a great icon in our history. If you were to list any great paintings, it would at least be in your first three. An icon is simply, something that’s more than the sum of its parts.
If I said Virgin or Coca-Cola, you would think of images associated with these products and not necessarily the logo or anything about the graphics used from the company guidelines. A brand is the entire identity of the product or company. If you want a clear message to be conveyed to your customers, then your whole brand MUST be consistent.
By the way, the person I was chatting to is now aware of what a brand is. I think…?
Summer Exhibition 2010
The Royal Academy’s annual Summer Exhibition is the world’s largest open submission contemporary art exhibition. Now in its 242nd year, the exhibition continues the tradition of showcasing work by both emerging and established artists in all media including painting, sculpture, photography, printmaking, architecture and film.
The Summer Exhibition attracts a high volume of entrants each year with over 11,000 entries this year. The majority of selected works are on sale, offering visitors an unrivalled opportunity to purchase original artwork by high profile and up-and-coming artists. Can’t wait to go!!